Video is a great tool for engaging audiences and generating more conversions. Regardless in which niche or market you operate in, we at Multilotto are willing to bet that a significant percentage of your target audience prefers watching two-minute videos over reading long-form articles.

Yes, even those who are interested in online gambling.

In this day and age, video has become an essential medium for brands who are interested in spreading messages and communicating with people. As affiliate marketers, it is important that we incorporate video content in our marketing strategies to derive fruitful results. Here are just a couple of key benefits that will convince you to start doing more videos for your business:

1. Increases Sales and Conversions

Video is in high demand. According to HubSpot’s recent study, 87% of consumers say they’d like to see more video from brands in 2019.

Video is an entertaining and engaging format. It’s easy to digest, and that’s why most modern shoppers look for video product or service reviews online before they make any purchase decisions. Having that in mind, it’s only natural to assume that video gives marketers a potentially huge return on their investments.

The same HubSpot’s study brought to light that marketers now use more video than ever. In the first couple of months of 2017, the study says that 63% of businesses were using video as a marketing tool. By the start of 2018, that number has climbed up to 81%. And it’s expected to grow even more in 2019.

It’s no secret that videos influence sales. Wyzowl’s data proves that more than 70% of people who watched explainer-videos about products eventually end up buying them.

So, without any doubt, it’s safe to say that your future marketing efforts should heavily rely on videos.

2. Everyone Loves Video and It Can Be Easily Used for Building Trust and Educating Prospects

Video is everywhere around us. Just look at YouTube. With over a billion videos watched each day, YouTube has definitely become the biggest video sharing site on the entire Web. It has become the second biggest search engine online, second only to Google.

The success of this platform alone proves that people are interested in consuming information through videos. YouTube is no longer a destination where people come to watch silly videos – it’s now used for far great things. People come to YouTube to share ideas, exchange opinions, and learn about any number of things that interest them.

Whenever this subject of investing in video pops up in lead-gen and client education conversations, a lot of people are always reminded of Julius Yego, a Kenyan track and field athlete who learned to throw the javelin with the help of YouTube. Not only did he learn to throw it, Julius also won the Olympic gold in the same discipline back in 2016 in Brazil. Crazy, right?

Even though this example doesn’t perfectly connect to the business-side of our story, it still illustrates how powerful video can be for educational purposes. Instead of producing videos about throwing the javelin, imagine creating material that teaches people how to play online poker like pros or providing insights about other games of chance. If you provide your viewer with value, they will remember your brand and start following you for your content. One of the best things about video is that it builds trust, and, as you know, establishing trust with your target audience is the first major step to generating more conversions.

Once you have trust, you become a credible figure in people’s eyes, which means that your recommendations mean something to them.

If you adopt a smart approach and stop aggressively selling to people, you will be able to achieve so much more with less. Instead of bombarding your viewers with frequent CTA, you should focus your energy on providing them interesting and useful information that leads them gently in the direction where you want them to go. It’s a lot easier to achieve this through video than text.

Video content is likely to better engage with people and ignite emotions. Be sure to use it to your advantage.

3. Google is On Board with Video Content

Videos help brands increase the time spent on site by visitors. This automatically communicates to the engines that your content has actual value for people, which is great because Google cares about providing their users with the best possible experience.

A company called Moovly did a bit of studying and found this interesting thing. If you have an embedded video on your website, you’re 53 times more likely to get featured on the first page of Google’s search results for your keywords.

From an SEO-perspective, this is some pretty interesting piece of information.

Since Google now owns YouTube, there has been a significant increase in how much videos affect search engine rankings. For people who make their bread and butter through affiliate marketing, search engine optimization plays a key component in their success.

The key is to optimize your content properly. The higher you rank for relevant keywords in Google’s search results, the better your chances for generating more targeted traffic that’s likely to convert.

4. People Like to Watch Videos on Mobile

If you’ve been actively following our blog, then you’re probably aware that mobile is constantly growing in importance. According to DailyMail, the average internet user picks up a mobile device more than 1500 times a week. The number of searches made through mobile is still on the rise. Google says that  60% of all searches now happen through mobile. That’s why last year, the company rolled out its mobile-first indexing, making mobile versions of websites far more important than desktop ones.

The above mentioned research conducted by Wyzowl claims that mobile users also watch a lot of videos online. Around 90% of them, as the study claims. YouTube has also shared some information regarding its mobile users. The company reports claim that their number of mobile users has been growing by an impressive 100% per year, in the last two years.

So, having in mind that a lot of people like to consume video content on the go and that the number of mobile users is constantly growing – deciding whether or not to invest in videos has basically become a no-brainer.

Over to You

Thank you for taking the time to read this article. We at Multilotto hope that it helped you understand why video is important and why you should invest in its production. Video is currently the most popular form of content in today’s world, and judging by all the listed statistics above – it’s going to stay that way for at least a couple of more years. If you want to effectively communicate with your audience and get people to listen to what you have to offer – it’s of great importance to present your message in a form that’s easier for you leads to consume.