Most affiliate marketers dream of making it big in the iGaming industry. The reasons are obvious: iGaming is an extremely lucrative market. The payouts are huge, the industry is full of money, caps are almost never an issue, the market is still growing, there are many lucrative niches to expand to – the list goes on and on.
If you successfully setup your operation here, the money won’t stop coming, which is definitely something that makes it worth the hassle.
However, all benefits aside, discovering success in iGaming as an affiliate is the same as discovering El Dorado. Finding your way to the “golden city” is almost impossible if you don’t already know the road. Sure, a few lucky turns might get you closer to your goal, but you’ll still have to fight your way through the dark jungle in order to reach your ultimate destination.
To become a successful iGaming affiliate, you have to make all the right moves and build your empire from the ground up.
That’s easier said than done.
You’ll face many obstacles on your road to success. The best converting offers in iGaming are often difficult to identify on your own. The highest payouts are not easy to obtain; RevShare, CPA and CPL models are unique, and finding the CPA “sweet spot” depends on the quality of traffic you are able to generate through your ads and pages.
In order to ensure that they generate the right type of traffic, affiliates need to work on their branding. Even though the no.1 objective of all affiliate marketers is to promote other brands and help them get more sales and conversions, they still need to think about developing a brand on their own.
Brand building comes with many benefits in this line of work. In the following segments of this article, we are going to list some of the biggest ones.
1. Credibility Goes a Long Way In This Industry
If you want to make it as an affiliate in the iGaming industry, the first thing you need to build is trust. You need to show everyone that you have relevant experience and a valid portfolio to actually operate on this market. The only way you can do that is by sharing knowledge and establishing solid relationships with top figures in your niche.
By producing compelling content that demonstrates your understanding of the game, you will slowly build a certain level of credibility.
Once that happens, it will be a lot easier for you to reach out to people and get them to respond to your offers.
Even though this might sound silly at first, but there’s a certain degree of show business in the world of affiliate marketing. In this game, doing a bit of self-marketing is a must. You need to constantly appear on people’s radar. If you want to make it as an iGaming affiliate, your name needs to become a synonym of the industry.
As an affiliate marketer, the biggest benefits of launching a successful personal brand come through the interactions with your target audience. If you figure out how to truly help people with your content and differentiate yourself from other marketers, you can turn your website into a preferable resource for anyone who’s interested in playing the best games of chance online.
2. A Steady Stream of Relevant Traffic
There are two things that people look to get from the content they search online: they either want to be entertained or they want to learn something new. If you can provide both, that’s awesome. But this is often very difficult to achieve.
When people search casinos and other games of chance online, they usually view at least 3-5 different websites before they decide where to “sit” and start playing. Online gaming players, especially those casual ones, approach betting websites with a certain degree of caution. They want to know which domains have the best games and where they can get the biggest payouts. As a newbie, you don’t want to sit at an online poker table where you’ll get easily cleaned out. The goal for players isn’t to lose money in a matter of minutes, but to entertain themselves in the company of people who are in their own league.
This is where you come in. If you do a good enough job of providing content that offers real-world, practical advice to those who need it, you’ll create a steady stream of high-quality traffic, made out of people who will trust and respect everything you say.
Apart from generating more clicks on your affiliate links, a steady stream of relevant traffic can help you monetize your website and content in numerous ways. You can earn a decent amount of cash through ads and native advertising as well. You can host webinars, sell memberships, host 1-on-1 consulting sessions – basically anything that you can think of.
3. The Audience Will Do The Work For You
This is the best benefit for building a recognizable brand. Once you establish yourself as a go-to resource for a specific topic, people will start to quote you whenever your field of expertise becomes a matter of discussion. You will earn a lot of free press this way, which is something that everyone dreams about.
Just look at what guys like Shawn Collins and Matthew Woodward are doing. Shawn is the Co-founder of Affiliate Summit. He is one of the most well-known names in affiliate marketing. Shawn made a name for himself through his blog. Once you land on his website, you will notice that it contains a great number of insightful podcasts and interviews. Shawn’s blog is often linked to by marketing experts whenever they discuss affiliate marketing in their content.
Just like Shawn, Matthew grew his personal brand through his blog. He writes about affiliate marketing and SEO because he believes that these two practices go well together like milk and cookies. He does opinion posts, case studies, interviews, how-to articles – and much more. Matthew’s posts are always well-structured and full of screenshots and clever pics. He has gained a lot of recognition for what he does on his blog. Among other things, Matthew’s blog has even been nominated in the HubSpot’s Top 5 Internet Marketing Blogs ranking back in March of 2015. He has was many awards and free press thanks to his content.
Apart from gaining free press and respect by their peers, affiliates with recognizable brands also have the power to put things in motion. Once you develop a name for yourself and build a respected number of actual followers, you’re halfway to earning six figures with your affiliate business.
Over to You
Thank you for taking the time to read this article in its entirety. We hope it helped you understand why affiliate marketers should invest a certain degree of effort into developing and promoting their personal brand. And everyone has a personal brand. Whether you acknowledge it or not, there is a certain image of yourself you’re sending out to the world. If you don’t work on it, that image will be a bad one and people won’t really trust your output. However, if you invest a certain amount of effort into making your name a synonym for something good and relevant in the industry, your brand will grow stronger every day, and more and more people will start to respect you for your work.