Breaking through the noise and keeping your target audience’s attention is probably one of the hardest and biggest obstacles you’ll have to cross on your road to success in this business.

The Internet has become an overcrowded place. According to recent research, more than 4 million articles get published everyday online. And that’s just articles. What about ads? How many new ads go live everyday?

Sure, not all of them are about iGaming, but let’s imagine that at least 1 percent of this entire sum targets your desired readers, directly or indirectly.

Scary, right?

If you want to make it as an iGaming affiliate, you need to accept the fact that the battle for user engagement and attention might get a bit bloody. Especially if you’re just entering the game without any previously established contacts and success in the market.

Affiliate marketers live and die according to the amount of engagement they generate from their target audiences. It’s a performance-based business where your entire revenue depends on your ability to get specific groups of people to click on your links and respond to your offers. If you fail to get users to bite on what you’re throwing their way, then you need to start thinking about trying your luck in another profession.

However, if you’re determined to make it as an affiliate marketer in this cut-throat business, there are certain things you can do in order to boost the engagement and make sure that people remember you brand and come back to your website and pages.

1. Brand Yourself as an Expert

Your expertise is your biggest asset in affiliate marketing. If you want to get people to respond to your output and follow you across multiple channels, the first thing you need to do is let everyone know that you’re the master of your craft. This is the cornerstone on which you should be building your business.

However, that’s often easier said than done.

It takes a lot of hard work and strategic maneuvering to convince someone that you’re an actual expert. You cannot just tell someone that you’re a master of your craft and expect them to believe it – you need to show them.

Apart from collecting sufficient knowledge to brand yourself as an expert, you need to share your professional victories with people. We’re talking about hands-on examples where you did something good and helped someone expand their business or reach their professional goals.

Another great tip for branding yourself as an expert is narrow down your focus. Try building your reputation in a subspecialty. For example, it’s easier for you to sell yourself as an affiliate marketing expert in iGaming, instead of an affiliate marketing in general. The goal here is to stick to your guns and brand yourself in a niche where you usually operate.

If people recognize you as the undisputed expert in your chosen specialty, they will start to closely follow your work. The trick is finding a specialty that provides value to them and becoming the best source of information they can turn to.

In order to do that, you must actively participate in discussions within your online community, speak at conferences and meetups, and do a lot of blogging.

2. Speak to Your Targeted Audience Directly

The way you communicate your expertise is of great importance. As you probably know, every channel you use is unique. In order to provoke engagement and establish a stronger connection with your target group, you need to make them feel like everything you do online – you do it specifically for them. For that one guy or girl who’s reading your blog post or watching your video. Appeal to many, but speak to one – that’s the goal. This how you should build and use your customer personas.

You don’t want to seem distant, cold, or even overly professional. All of these traits tend to push people away. You should try the genuine approach. Put your face next to your brand and help people see that you’re not in this just for the money. Show your followers you take an honest interest into connecting with them on a personal level.

If you make your content personal, if you get people to feel like they’re having a 1-on-1 conversation with you, it will be a lot easier for them to connect to what you’re saying. They will be more open to provide you with much-needed feedback on the brands, products, or deals you’re promoting.

One-on-one communication is much more intimate and engaging than trying to hard sell through a megaphone. Try to remember that.

3. Produce Unique Content that People Actually Care About

For a lot of people who use the Internet on regular basis, content is the go-to resource for extracting valuable information and forming opinions on any number of subjects.

According to Dragon Search Marketing’s study, more than 60 percent of all Internet users are influenced by content. They use it to educate themselves and understand everything there is about specific products and services that interest them.

A lot of affiliates know that and that’s why they now investing heavily in content. Brands like NerdWallet, MoneySavingExpert, The Wirecutter, and Dating Advice – they have all seen their investment in developing kick-ass content pay off.

Apart from getting people to acknowledge and interact with your brand, one of the best and biggest perks of investing in content is its cost-effectiveness. According to Content Marketing Institute’s report, content costs 60 percent less than any other outbound marketing tactic and it brings in 3 times as many leads and sales.

However, developing content that works is often something that most affiliates struggle with. In order to generate some genuine engagement with your content, you cannot just sit down and write the first thing that comes to your mind. If you want to make your efforts count, you need to do a lot of prep work.

Knowing who your audience really is, where they hangout online, which sites they visit, which social networks they prefer, and what they search online – is the first step to producing great content. Without developing proper customer personas and doing a thorough keyword research first, you won’t be able to secure desired engagement from the right people.

After you figure out who your best users and what they search online, you can start coming up with content ideas and writing the actual copy.

This is where it gets a bit tricky. Most affiliates fail in this part of the process because they don’t invest enough time in the actual writing.

In order to get people to actually acknowledge your material and click on your links, you need to make sure that your content stands out. You have like a split of a second to stimulate someone to click on your page, so you need to ensure that your “first impression” is spot on. There are numerous headline writing formulas and copywriting tricks that could help get your desired audience’s attention. The goal here is to select the method that helps communicate your value in the best way possible.

In this line of work, apart from sharing personal experiences and allowing people to meet the real you, what works best is the so-called PAS formula. Short for Problem-Agitation-Solution, PAS is a copywriting hack that enables you to show readers that you really understand their problems and pain points, that you’re familiar with the complexity of their issues, and more importantly – that you can still help them overcome their troubles.

The reason this particular formula works so beautifully lies in the following: technically, you’re not directly selling anything to your audience. You’re basically just following your desired customers’ intent, and responding to their needs in the most effective manner.

4. Ask the Right Questions

One of the best ways to differentiate yourself from the competition is to try to spark up a conversation with your audience. A lot of marketers, especially those who operate in the iGaming industry, don’t really take the time to communicate with the people they’re trying to reach. All they do is bombard them with ads and links of social media, and they wonder why nobody is responding.

If you want to generate some genuine engagement from different channels, you need to actively participate in comments and discussions. You have to follow people and respond to what they’re posting online. Apart from them, you should really invest a certain degree of effort into developing content that invites them to join an interesting conversation. Communication is a two-way street.

Asking people relevant questions about the industry, being interested to find out how they interact with different companies, brands, and services – will certainly help them notice and remember you.

For example, if there’s a hot topic trending in your industry right now, you should share your two cents with the community and ask people to comment and share their opinion on that specific issue. The idea here is to encourage a healthy debate, and not just dump your content on someone’s newsfeed.

Jumpstarting this kind of discussions will also help you determine which topics should you add to your content calendar. Depending on the users’ engagement in these debates, you will see what information your audience is missing and what can you do to make your brand even more relevant for them.