It’s no secret that iGaming affiliates need to point all their efforts to increasing the amount of their website traffic. The idea is pretty straightforward: when you manage to attract more potential players to your website, you increase the chances of earning commissions. Your goal is to grab people’s attention, provide quality content that’s relevant and engaging, and then gently redirect them to your partner’s online gambling site.

More traffic usually leads to:

  • More earned commissions
  • Better exposure for your brand

But it’s not just any traffic you’re aiming to improve. You need the intelligent kind – targeted traffic that’s made of leads who are likely to convert.

Of course, this is easier said than done.

Understanding the main techniques of increasing your website traffic is the key first step towards becoming a successful iGaming affiliate. Here’s what you need to know.  

1. If You Want People to Visit Your Website, You Have to Give Them a Reason to Do So

There may be some types of shortcuts in the affiliate business that can ensure a couple of easy wins, but content marketing is not one of them. It’s simply not something that can be done in a day; it implies a range of long-term activities that require time and patience in order to bring in positive results. Metaphorically speaking, content marketing is not a sprint race, but rather a marathon. It’s worth knowing it can be incredibly rewarding, especially in a crowded industry such as iGaming.

Think about it: if you want people to visit your website, you have to give them a reason to do so. You can achieve this by creating a content strategy that’s entirely focused on delighting your relevant prospects. Turn your website into a fresh, interesting, and useful resource that people will enjoy coming back to, sharing on their social media profiles, and maybe even recommending to their friends. It all starts with quality content and some basic knowledge of search engine optimization. Namely, implementing basic SEO techniques can lead to a significant increase in traffic: statistics say that 51% of all website traffic comes from organic search.

To kickstart your content production the right way, do the following:

  • Research relevant keywords using Ahrefs or Google Keyword Planner and optimize your blog posts by organically inserting them into your content (think about the search intent behind keyword phrases and aim for keywords with high search volume and low difficulty, as well as long-tail keywords)
  • Focus on creating comprehensive resources such as useful and detailed guides or how-tos, that are likely to be recognized as linkable assets (by creating something that’s worth linking to, you will gradually develop a solid backlink portfolio organically, and diversify your traffic sources)
  • Quality is equally important as relevancy and utility (create content that actually solves problems for your audience and provides actionable answers)
  • Think in terms of shareability (test out different things to find that X factor that resonates with your audience and makes them share your content, therefore helping you reach new site visitors)

It’s also recommendable to offer original insights and position yourself as a trustworthy expert. Consider organizing a free webinar: this will help you generate positive buzz around your brand while also driving fresh traffic to your site.

Also, think about connecting with industry thought leaders and collaborate with them to create expert roundups or interviews. Not only will this attract the attention of your followers, but it can also serve as an ego bait piece of content. Once you mention influencers in your published article, they are likely to share it on their own social media profiles. This is an invaluable way of reaching new pools of leads.

2. Do Not Underestimate Social Media as a Traffic Source

We all know search engine optimization is a precious tactic for increasing traffic to one’s website. However, there has been a lot of debate in terms of what’s more effective for driving targeted traffic: is it search engine optimization or a well established social media presence? Some say SEO is the definitive winner here since it brings visitors who are proactively searching for information or products and services, and therefore likely to make a purchase and convert. When it comes to social media, the dynamics are a bit different.

Users treat their social media profiles as content aggregators. Take Facebook for example: people follow pages in which content they are interested in and then they scroll down the news feed to see what’s up. Clearly, the user intent is a lot different than with typing a specific search query: people do not have a strong intent of buying something, they are just clicking around and browsing through a lot of different content.

However, social media is irreplaceable when it comes to boosting your brand’s visibility and bringing people to your website. It is also great in terms of building relationships, targeting people based on who they are, capturing attention, and stirring up an emotional response; not to mention the perks of getting direct feedback from your followers and measuring your results in order to adjust your strategy. So, in addition to driving traffic to your affiliate website, you get a few great side benefits.

Of course, not all social networks are the same. Facebook and Twitter are great for B2C businesses, while Linkedin is the primary choice for B2B and it can also be used for establishing partnerships or positioning yourself among other industry experts as a thought leader.

To really make the most of your social media profiles, take in mind the following:

  • Use relevant hashtags to increase your visibility beyond your existing group of followers (Tweets with hashtags receive 2x more engagement)
  • Join relevant groups and communities to build closer relationships: participate in discussions and interact with members to drive more targeted traffic to your website
  • Make it easier for people to reach your website: diversifying the type of content you post is recommendable and important, but don’t forget to actually share those published blog posts in order to pull people back to your website
  • Explore social media ads for greater reach: if you identify that a particular blog post performed well, you should consider boosting it on Facebook to reach new people (great results can be achieved with as little as 5$)
  • Think about incorporating video: statistics say 82% of Twitter users watch video content on Twitter and that 45% of people watch more than an hour of Facebook videos per week, which means you can definitely utilize this format to hook their attention and then motivate them to see what else you have prepared on your website

In the previous segment, we mentioned how interacting with influencers matters. Now it’s time to take a closer look at the importance of networking and smartly distributing content.

3. Connect With the Right People and Invest in Content Promotion

As an iGaming affiliate, you need to devote time to networking, both online and offline. Making connections with the right people who operate in the same industry can definitely help you increase your visibility online and drive more leads to your website.

Social media is your ally here. We already mentioned Linkedin as a platform that enables you to put  yourself on the radar of other industry experts. Nurture positive relationships there and think about what you can offer them in terms of strategic partnership.

Build your online presence by publishing content outside your website. There are two main ways to do that:

  • Reach out manually to webmasters and pitch them your guest post
  • Allocate budget to link building and hire an agency to do all the heavy lifting

When it comes to guest posting, there are some rules you should follow. First and foremost, you need to map out truly relevant websites from which you can get targeted traffic. Given the fact you’re an iGaming affiliate, it doesn’t make much sense to publish on a website that’s focused on organic food, does it?

Also, think about nurturing long-term partnerships, opposed to treating each guest post you land as a one-time thing. Many affiliates agree to help one another by organizing cross promotions which allow them to access one another’s audience and improve conversion rates.

When it comes to guest posting, it’s good to keep things organized. We propose you create a sheet in Excel where you’ll list all relevant websites and their contacts. This way, you can reach out to the webmasters and keep track of their responses. Naturally, your first results will emerge once you leverage your existing personal contacts.

Beyond that, to find websites that are worth pitching to, you can use Google search. Simply type in keyword phrases such as “online gambling write for us”, “online gambling guest posts”, “online gambling submit a guest post”, etc. This way, Google will generate a lot of opportunities for you. There are numerous industry websites that accept quality articles: just check out Blast Games, iGaming USA, Gambling Stars, Gamer Limit, etc.

To create that much-needed traction, you need to let people know your awesome content exists. You can do so by investing into content promotion across different fronts. We mentioned social media and guest posts, but you should also think about other methods such as email marketing (once you build your list of subscribers) and content syndication networks. Since iGaming is by nature a bit tricky, ensure your content is truly of great quality and that it provides value to those who are interested in it.

In the offline world, you should try your best to attend conferences, meetups, and seminars. Live contact means a lot and can heavily influence your success in the online arena.

Over to You

Affiliate marketing is often represented as the golden goose and an easy way to get rich overnight with minimum effort, which is not completely true. If it were really that simple, everyone would be earning six figures. However, if you do choose a lucrative niche such as iGaming, you can really make the most of it by first treating it as a side hustle and then turning it into a self-sustainable source of passive income. Start by studying through these methods of increasing your website traffic and remember to measure your results using Google Analytics or some other analytics tool to precisely track how far you’ve come.