For iGaming professionals, affiliate marketing represents one of the most important and lucrative strategies for bringing in new quality players that are interested in spending money on games of chance on a continual basis.

A lot of online casinos and lotto websites are now willing to pay top dollar to everyone who has the ability to help them grow their customer base and ensure that their games are occupied by passionate players.

This, of course, has created a lot of noise on the Web and encouraged lots of marketers to start thinking about affiliate marketing as a possible career choice. Affiliate marketing, as a concept, offers great potential to people who have reputable names and powerful social networks online.

Even though affiliate marketing tends to look like a pretty simple and straightforward process, becoming successful in this game is never an easy job. Most inexperienced affiliates tend to make the same mistake by solely focusing on the grind. They put in the manpower and the hours, and yet they still fail to generate some actual engagement from their efforts. This is because they don’t really monitor their activities, nor think of ways how to successfully optimize their output.

If you don’t really have an analytical mind and an eye for details, affiliate marketing can easily get a bit confusing. Luckily for you, there are certain tools out there that can help you make sense out of everything and provide you actionable data with which you can easily work to improve your overall affiliate business:

1. Ahrefs

Ahrefs is an extremely powerful SEO/digital marketing toolset for analyzing and improving almost every element of your digital strategy. It gives you tons of insights into your competitors and what you need to do in order to replicate their success, or even beat them at their own game.

For someone who operates in such a competitive niche as iGaming, knowing how other brands think and generate their customers can certainly help you make better business decisions.

With Ahrefs, you get six tools:

  • Organic Search Report
  • Keyword Explorer
  • Backlink Research
  • Content Explorer
  • Rank Tracker
  • Web Monitoring

Every single one of these utilities offers great depth into your niche and search traffic. The Organic Search Report makes it possible for users to study their own search traffic and look behind the curtain of their top rival sites and study where they get their best traffic and how.

The Keyword Research utility offers thousands of relevant keyword suggestions to your entries. It runs on a monster database of 3 billion keywords. By looking at the volume, difficulty, and other keyword metrics that Ahrefs offers, users can make educated decisions about which words and phrases to target.

Backlink Report, Web Monitoring, and Rank Tracker are top tools for people who care about SEO and want to optimize their business for search as much as possible. The Content Explorer utility shows which content has performed best in terms of social buzz, number of backlinks, and organic search traffic. It helps users analyze the best content on specific keywords and topics, which is great if you want to create content that dominates Google’s search for your most important keywords.

A lot of people use Ahrefs because no other SEO and marketing tool comes close in terms of index size and overall usability. The data it offers is always fresh, relevant, and granular enough to help users make smart decisions regarding their business.

2. Yoast SEO

Regardless of what products they promote or in which niche they operate in, affiliate marketers need to focus on generating relevant traffic. Especially from Google. Even though YouTube is generating more and more steam, Google is still the biggest and most powerful search engine online. You cannot really afford to ignore it.

It is in your best interest to make your content and pages as Google-friendly as possible. If you’re not that into SEO and you don’t really follow what’s going on in the industry, this could easily become one of your worst nightmares.

To everyone’s joy, there is a great tool out there called simply Yoast SEO, and it makes it extremely simple for everyone to optimize their website for search. It provides the users with advanced SEO functionalities for every page, making it quite easy to polish title tags, meta description, sitemaps, meta robots, and canonical links.

3. BuzzSumo

In addition to Ahrefs, BuzzSumo is another powerful marketing utility to help you with your content creating process. With this tool, iGaming affiliates can easily find relevant prospects which they can engage with blog pots, videos, and all sorts of different material that works best for them.

They can also locate what content is working well in a specific niche or with a particular audience. BuzzSumo is perfect for those affiliates who want to partner up with influencers and work together on promoting specific deals and products. With a simple search, you can find micro and macro influencers working within any given domain.

BuzzSumo is a fairly easy tool to use. All you really have to do is type in a keyword (e.g. online gambling, best gambling games online, online casinos, etc.) and the utility will provide you a list of the most shared content within the topic. From there on, you can analyze the content itself, look at its performance, or authors.

One of the best things about BuzzSumo is the fact that it allows you to view the list of people who shared particular content pieces, which can support your efforts on social media. This generated list significantly narrows down your target group and singles out the exact people you need to animate and invite to like your page on Facebook or follow you on some other network.

4. Answer the Public

In order to get people to respond to your output, you need to speak their language. For most affiliates, this tends to bring a lot of issues to the table. If they don’t really have a lot of experience in a particular niche or with specific people, most affiliates will struggle to figure out how to use the right tone and voice in their messages.

Luckily for them, there’s a little tool out there that is built to remove the pain from this process.

Answer the Public is a simple and free consumer insight utility that combines the suggested searches from Bing and Google and visualizes them in what could be best described as a “search cloud”. The tool organizes the results in various different ways (in different search cloud), so that the users can see the parent phrase behind a particular group of suggestions.

This tool is a lifesaver for every affiliate marketer out there who relies on content to drive quality visits to his site and pages. With Answer the Public, affiliates can easily get to know their audiences, what keeps them interested in particular topics, what keywords they use and how, which long-tail phrases are worth pursuing, and which answers are they looking to find on the above mentioned search sites.

5. Sumo

After mentioning a couple of tools on this list that are good for generating the right type of traffic, it’s time to refer to one that helps turn those filterted visits into actual customers.

Regardless of how helpful and persuasive your content is, some people will still need a bit of additional convincing before they act on your deals and insert their credit card digits.

Most affiliate marketers know that, so they do everything in their power to remember their prospects and remarket them in different ways. Most affiliates do this via email, because this specific platform allows them to personalize their messages on an individual level and approach their prospects in specific ways, depending on how close or far along are they from converting.

Sumo is a perfect solution for affiliates who are struggling in this department. With more than 20 tools under its wing, this suite of utilities offers an easy way to install email capture forms on your site, drive traffic, and convert more customers.

The utilities in this toolset are really low maintenance and easy to use. There’s very little effort required to install, customize, and manage them. They are compatible with almost every single CMS out there.

If you’re interested in boosting your visitor interactions and engagement without paying for expensive tools and professional designers – then Sumo is definitely for you. It offers a set of user-friendly tools that work effortlessly, helping you improve your traffic and get better results in the end.

Over to You

Thank you for taking the time to read this article from the beginning ‘till the very end. We hope it provided you with relevant suggestions regarding which tools to use in order to better optimize your affiliate marketing output. These tools vary in price, but every single one of them brings different insights and functionalities to the table that are essential to understanding how to level up your game. Be sure to use them all and you will surely see an improvement in your business.